From Overlooked to Unforgettable
WHAT DOES IT REALLY MEAN TO MAKE SPACE FOR PERSONALITY?
For the longest time, our downstairs den was…just a room. You know the kind. The in-between space that slowly becomes a catch-all—half storage, half we'll deal with it later.
It had no clear function. No draw. No energy. Just a holding space for extra blankets, stray toys, random bins, and the occasional overflow of kid energy.
But one long weekend, we decided to make a change. We cracked open a couple of paint cans, taped off a wall (though I’ll admit this was a tedious process), and rolled out two tones of pink in a checkered pattern. Simple. Intentional. Bold.
By the time the tape peeled away, the room felt different. Lighter. More alive. It had gone from being the forgotten den to becoming the pink room. From there, we added new lighting, better seating options, curtains, and additional decor (pink of course).
With just one defining visual shift, the space had personality. It had a vibe. It had something to say. And it got me thinking—so many brands sit in that same stage.
The structure exists. The work is being done. The business is showing up. But the brand? It’s flat. It’s quiet. It’s disconnected from the energy and values driving the business forward.
We meet a lot of entrepreneurs who know their business inside and out, but when it comes to the brand, they’ve lost the thread. It feels misaligned, outdated, or like it never truly captured what they wanted to express in the first place.
Brand development doesn’t always mean starting from scratch. More often, it’s about refinement. About revisiting what’s already there and asking—how can we bring this to life in a way that feels honest, aligned, and magnetic?
A fresh coat of meaning. A new layer of expression. A space that feels more like you.
Here are a few starting points to help bring that clarity:
What role does your brand play in the lives of your audience beyond what you sell?
Where does your current brand feel disconnected from your vision or values?
What emotions or associations do you want people to walk away with after interacting with your brand?
What visual or verbal elements of your brand still feel aligned—and which ones don’t?
A brand with personality doesn’t just show up. It connects. It resonates. It creates a feeling that lingers long after someone scrolls away or clicks out of your site.
And just like the pink room, all it takes is a little creative intention to make your brand feel less like a placeholder—and more like a space people want to return to.
If you’ve been feeling a little disconnected from your brand lately, you’re not alone. You might be closer than you think to something that feels fully you.
