NOELLE LAM CERAMICS
brand identity, BRAND COLLATERAL
Discover the ever enchanting Noelle Lam Ceramics, where imperfection is celebrated. Noelle's distinctive creations fuse artistry and authenticity, allowing the clay to guide her process and transform flaws into captivating features. Noelle needed a cohesive brand identity to market her artisan products to her audience.
Guided by a deep appreciation for the inherent beauty of imperfection, Noelle infuses her pieces with a distinctive blend of artistry, authenticity, and emotion. Each piece tells a story–a theme that was carried through to every touchpoint of her brand.
Focusing on shape awareness and the beauty of imperfection, Noelle’s icon design focuses on fingers covered in clay to reinforce the artisan process and the tactile appeal of ceramics. Pairing this with elegant typography created a whimsical balance of permanence and play.
