WELCOME TO THE SPEAKEASY OF BRAND DEVELOPMENT (EMPHASIS ON EASE)

a low-lit corner of Embermake where clarity’s always on the menu and your next evolution’s already in motion

a low-lit corner of Embermake where clarity’s always on the menu and your next evolution’s already in motion

Founders, we see you. You’ve been in the thick of it—running your business, wearing all the hats, showing up with heart and hustle. But when it comes to your brand, things feel... off. Not broken, just not fully you.

That’s where The Refinery comes in.
A deep-dive brand experience designed to bring everything back into alignment. We’re not here to scrap everything you’ve built—we’re here to refine it. To elevate it. Honouring your foundation while refining your strategy, identity, and presence so they actually feel like where you’re headed.

THE DELIVERABLES

Brand Strategy

This is where we get clear on who you are, what you stand for, and how to say it with confidence. Through collaborative discovery, we build a strategic foundation that defines your brand’s purpose, voice, audience, and positioning.

Visual Identity

Once we’ve defined your direction, we bring it to life visually. That means a refined logo suite, a cohesive colour palette, custom typography, and thoughtful design elements—all working together to create a brand that’s not only beautiful, but functional and full of personality.

Brand Guide

A comprehensive guidelines document to capture your strategy and refined visuals in one tidy (and beautiful) home. This tool makes it easy to stay consistent and confidently delegate when needed. A key tool for growth and team expansion.

Optional Add-ons

Our add-ons are here to round out your updated brand experience. Think of them as the final pour that completes the cocktail. From marketing strategy to social templates and collateral design, we’ve got the extras that make your brand feel even more complete.

Embermake understood what I was trying to build, even the parts I struggled to express. After years of growing our business with care and intention, I knew we needed a fresh perspective. Our message felt unclear, our visuals didn’t quite reflect us, and I wasn’t confident in how we were showing up.

From our first session, Emelie and Chelsey pulled the heart of our brand out of my head and brought it to life with clarity and direction. They just got it. The brand package was aligned, easy to implement, and exciting to roll out. Seeing it come to life made us proud to share our business again, and that kind of pride changes everything—how you show up, how you sell, how you lead. Working with Embermake reignited our vision and gave us tools we didn’t even know we were missing. One of the best decisions we’ve made!

— NICO SMUTYLO, FOUNDER OF PARO

The Process

You’ve done the work. Built the business. Held it together through the chaos, the questions, the quiet wins. Now it’s time to take what’s been working, toss what’s holding you back, and distill the essence of your business into a brand that actually shows it.

Five weeks. Two payments of $2,950. One beautifully aligned brand at the end.

01 / Distill the Truth

We kick things off with a discovery questionnaire and strategy session to get to the heart of your business—what’s working, what’s shifted, and where you’re ready to grow. This is about clarity: unearthing the essence of your brand and defining the vision for what’s next.

02 / Craft the Strategy

Here’s where alignment takes shape. We build a custom brand strategy that acts as your blueprint—from audience clarity and positioning to tone, voice, and brand values. This is your foundation for showing up with confidence, consistency, and purpose.

03 / Design the Visuals

With strategy in hand, we bring your visual identity to life. Through collaborative creative direction, we design a brand system that reflects who you are and connects with the people you're here to serve. Think: updated logo suite, fonts, and colours to craft a refined brand vibe.

04 / Refine and Finalize

Once we've fine-tuned the brand visuals, we package everything up into a comprehensive brand guide so you (and your team) can implement with ease. Add-on options like marketing strategy, social templates, or a site audit can also be brought in at this stage to support your rollout.

05 / Explore the Add-ons

Ready to show up stronger online and off, we’ve got you covered with our a la carte add-ons, including:
• Digital Marketing Strategy
• Social Media Templates
• Brand Collateral
• Website Audit

06 / Launch Your Refined Brand

With everything aligned—strategy, visuals, and voice—it’s time to show up fully. You’ve done the deep work, and now your brand reflects it. Launch with clarity, confidence, and the kind of presence that makes people feel something.

The Refinery is for founders who:

  • Have an existing brand but feel like it no longer reflects their growth, values, or direction

  • Are craving clarity, cohesion, and confidence across their brand’s voice, visuals, and positioning

  • Want to refine what’s working without starting from scratch or rebranding entirely

  • Are ready to show up with intention, alignment, and authenticity in their business

Ready to get started?

Limited Bookings Available

Let’s refine what’s working and build a brand that’s ready for what’s coming.

I started working with Emelie and her team when my website needed a facelift. The process from end to end is met with such intention and I felt incredibly heard when describing what I envisioned for my website.

There were points where I felt lost in some areas and which direction to go, Emelie provided such strategic insight and value to help direct me, while also ensuring it aligned with my overall vision and values. I couldn't be happier with the end result and look forward to continue working with her and Chelsey.

— NATASSIA VALLI, INTUITIVE COACH

We understand that investing in your brand is a big step and we want you to feel informed and confident as you consider The Refinery.

COMMON QUESTIONS

  • If you already have an existing business and some brand presence—but things feel a little scattered, outdated, or just not you anymore—this is likely a great fit. The Refinery is designed for small business owners who don’t need a full rebrand but are ready to realign and elevate what’s already in motion.

  • Yes—The Refinery is a brand refresh, which means we’re building on what exists. You might have a logo you’re still using (even if you’re not in love with it), or a brand that just doesn’t feel cohesive anymore. If you’re starting completely from scratch, let’s chat and see if one of our full brand packages might be a better fit.

  • The Refinery typically takes 4–6 weeks from start to finish. We’ll set a clear timeline at the beginning of your project, and you’ll know exactly what’s needed from you (and when!) to keep things moving smoothly.

  • You’ll leave with a comprehensive brand strategy, a refreshed brand identity (logo suite, colour palette, typography, supporting elements), a mini brand guide, and visual assets ready to implement across your digital platforms. Think: clarity, confidence, and a brand that feels like it finally fits.

  • Both. We start with strategy to make sure the visual identity we design is intentional, aligned, and built to last. We don’t believe in design for design’s sake—every choice is grounded in the strategy we uncover together.

  • At this time, The Refinery is offered as a full package to ensure the strategy and visuals work together seamlessly. If you’re only looking for one piece of the puzzle, feel free to reach out and we’ll see what might work best for your goals.

  • Yes—we know this is an investment, and we want it to feel accessible. Payment is typically broken into two parts: 50% to book your spot and begin the project, and 50% upon final delivery. We’re happy to discuss alternate arrangements if needed.

  • You’re always welcome to come back! Many clients choose to build on their brand with website design, marketing templates, or strategy support down the line. Once you're in the Embermake circle, you’ve got ongoing access to creative support.

You’ve done the hard work, now let’s refine it.
Fill in the form to begin and we’ll be in touch within 48 hours.