INFORM WELLNESS
BRAND STRATEGY | VISUAL IDENTITY | DIGITAL MARKETING STRATEGY
From the start, Inform Wellness had a clear purpose: to create a space where women feel seen, supported, and empowered. We began by grounding that vision in a strong brand strategy—clarifying their values, voice, and audience. From there, we built a brand identity that feels strong and and relatable, balancing resilience with warmth and trust. To help bring it all to life, we also developed a digital marketing strategy and designed supporting assets to ensure Inform Wellness could show up cohesively and consistently—online and off. The result is a brand that doesn’t just look good, but truly honours the people it’s built for: women and their families.
WHAT WE WANTED TO SHOWCASE
To communicate a comprehensive sense of care, where services are thoughtfully tailored to the feminine journey, and where supporting women naturally extends to supporting the people they love most.
Our visual and digital strategy was designed to nurture a feeling of community, compassion, and empowerment, inviting women to feel seen, supported, and part of something greater than themselves
