PARO understands that home is more than a place, it’s a reflection of the lives lived within it.

PARO bridges the gap between mindful design and everyday living, making neuroaesthetics research accessible for real homes and real lives. We wanted the brand to feel thoughtful yet approachable—scientific without feeling sterile, aspirational without being out of reach. Through intentional typography, a grounding colour palette, and custom illustrative elements to seamlessly blend expertise with storytelling, we crafted a brand that embodies PARO’s mission: making mindful design accessible, personal, and deeply meaningful.