Your Logo is Not Your Brand.
Jargon is annoying so let’s clear some things up. The terms ‘brand’ and ‘branding’ have become so commonplace that there’s an innate assumption that everyone understands what they mean. But that’s not the case. Let’s breakdown what it means to truly have a brand, and how not having one, is actually hurting your business.
Authenticity in the Age of Trends
Let's talk about trends. Sure, it's tempting to jump on the latest bandwagon, to follow the crowd and chase after the next big thing. Maybe you’ve nailed a TikTok dance in your time (if so, please send). But here's the thing: as tempting as it may be, it begs the question, does it really align with your brand?
GATHER ‘ROUND FRIENDS
Looking for quick relatable content that speaks directly to creative entrepreneurs? We got you.