Your Logo is Not Your Brand.
Jargon is annoying so let’s clear some things up. The terms ‘brand’ and ‘branding’ have become so commonplace that there’s an innate assumption that everyone understands what they mean. But that’s not the case. Let’s breakdown what it means to truly have a brand, and how not having one, is actually hurting your business.
Embodying Your Personal Brand
When it comes to personal branding, authenticity is key. Sure, you may present a more polished, intentional side of yourself when showing up professionally, but the closer aligned your personal brand is to your actual identity, the more effortless and exciting it’s going to be showing up in that space.
GATHER ‘ROUND FRIENDS
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